YouTube isn't thinking of this innovation # youtube #google

Ever thought how videos reach your television sets? No buffer. True HD content, no streaming and instant video on demand.

What if youtube becomes a broadcaster like a tv channel and removes dependency Internet then it will change the world. One can consume all youtube content like any othet tv channel on normal LCD tv.

Imagine the possibilities with so much content reaching to people... For education, research, product launches, live broadcasts, entertainment etc etc.

Google think about it... You can beat all tv channels hands down. 

Hire skilled digital marketers

Hiring a genuine digital marketer is extremely difficult these days.

1. Candidates copy resumes and make it so comprehensive that u can't ignore it. 

2. People who scan these resumes (HR and reporting manager) themselves have little  clue about various aspects of digital marketing.

Best way is to meet in person. Secondly, do a background check for sure. Thirdly, see projects delivered by the candidates and ask tough questions. Fourthly, take opinion of an expert for small fee, may or may not be in the same organization. Because hiring right is important.

For more info contact me

Brands played on limited human memory. Not any more.

Humans have limited memory and they forget things as time passes.

It was a blessing for businesses so far. They made mistakes and still kept floating because customer voice either didn't reach to many people to make an impact Or, it was just forgotten over a period of time with new/frequent communication hitting the market from brands.

Is this still a scenario? naaa

Online review, complaint forums and ecom portals are making it impossible for brands to make mistakes and get away with it.
As everything goes 'black and white' on websites i.e. it is digital recorded, not only it refreshes memories of the customers but also spreads word easily to new potential customers.

The new age marketers got to be smarter... :)

ORM (online reputation management) is now deployed by many brands to find these negatives about the brand and try to address it in a jiffy before it catches fire.

Ecom apps will be passe soon

Soon people will be tired of unnecessary notifications and uninstall all stupid Ecom apps consuming huge space.

Rather we will see consolidation in the app market. One app that will show results from all Ecom marketplaces like foodpanda where all restaurants are visible with their offerings.  

Junglee has made an attempt to consolidate apps and show all product feeds at one place. 

Revolution has started.

Ebay can't resolve customer issues. #ebay

Even after consistent complaints and failed delivery over the last 25 days,  eBay still needs 20 days to resolve issues.
Avoid buying from www.ebay.in

Ecom during Diwali

All ecom players in India are up with all sorts of sales and promos.
Flipkart, eBay, Amazon, Snapdeal, Jabong, Myntra etc. Have their versions of offers.

But are they genuine and is the shopping experience during these promos really pleasing? I guess NO.

My experience is as follows:

1. MRPs are inflated to show bigger discounts.
2. Their website crashes with high volume of traffic, due to full page newspaper and TVCs.
3. Prominent deals goes out of stock in a flash.
4. Massive delay in delivery. Also leads to huge cancellations.
5. Product quality issues.
6. No support from customer service. Busy telephone lines and social handles.

Anyways, from deals perspective customers might be gaining something but from business perspective it is just a customer acquisition strategy at huge losses. The insight is that all of the above ecom players actually sell below cost to lure customers and build a shopping base for future. For now it is just an evaluation game.

#Flipkart losing ground

Flipkart the eCommerce giant came to the limelight only because of it great customer service and delivery and not because of its range of products. Customer delight was their priority and to take that philosophy forward they launched 'Flipkart First' (Priority Customer Service).

Of lately, I see that commitment to service is depleting.

1. Failing in delivery commitments - They commit same day delivery or delivery with 24 hours but their day ends at 10pm. In case you have given an office address they expect you to be in office till 10 pm and wait for the delivery and if you opt not to wait then you will have to chase them for delivery next day with lot of favour.

2. Customer Service is poor - No empowerment - Flipkart is bombarding people with sales on unheard or dead brands like Moto and Xiaomi. Of course there are issues in products and people attack their call centre helpline. Their agents are just messengers (without any sort of empowerment) who lodge a complaint and give a stand reply that 'concerned dept will call back', which never happens. Plus if you are 'Flipkart First' customer they will mark your complaint as 'urgent' but still no one call/contacts for 48 hours. Sometimes for even 7 days. If you choose to send an email, 80% of the times, you will not get a resolution reply on email.
[My own case - I have got a faulty Moto G 2nd Gen - with water marks on screen and almost dead battery. I have knocked all doors at flipkart without any resolution. Still waiting for that concerned dept to call and refund my money].

3. Customer dissonance during sale on special products like Mi3. Why do they have invite so many people for sale when their sale lasts just for 2 second. Huge marketing gimmick. Mind it... it might have worked so far but soon people will stop showing interest.

4. Price - they are not the lowest in terms of prices. Snapdeal.com is consistently better.


I have now stopped shopping from Flipkart. I am sure there are many such customers.

Above is my personal experience. Your's can be different.