Humans have limited memory and they forget things as time passes.
It was a blessing for businesses so far. They made mistakes and still kept floating because customer voice either didn't reach to many people to make an impact Or, it was just forgotten over a period of time with new/frequent communication hitting the market from brands.
Is this still a scenario? naaa
Online review, complaint forums and ecom portals are making it impossible for brands to make mistakes and get away with it.
As everything goes 'black and white' on websites i.e. it is digital recorded, not only it refreshes memories of the customers but also spreads word easily to new potential customers.
The new age marketers got to be smarter... :)
ORM (online reputation management) is now deployed by many brands to find these negatives about the brand and try to address it in a jiffy before it catches fire.
It was a blessing for businesses so far. They made mistakes and still kept floating because customer voice either didn't reach to many people to make an impact Or, it was just forgotten over a period of time with new/frequent communication hitting the market from brands.
Is this still a scenario? naaa
Online review, complaint forums and ecom portals are making it impossible for brands to make mistakes and get away with it.
As everything goes 'black and white' on websites i.e. it is digital recorded, not only it refreshes memories of the customers but also spreads word easily to new potential customers.
The new age marketers got to be smarter... :)
ORM (online reputation management) is now deployed by many brands to find these negatives about the brand and try to address it in a jiffy before it catches fire.
No comments:
Post a Comment