Surprisingly, it is not the market leader leader Asian Paints but a challenger brand - 'Dulux'.
It very evident that the brand recognises the power of social media in influencing prospective customers and have designed their wall conversations in very friendly and easy to understand manner.
What I liked about these conversation is the fact the brand is not trying to hard sell its products but are indulging consumer in painting ideas, colours ( finally what is visible on walls) and further handholding them to make it a reality through their channel store called Dulux Decorator Center. Therefore it is not just a manufacturers speak but a well researched content supporting customer need.
The other thing that I liked is that all posts are either inspiring images or videos with consistent Dulux branding (subtle). It is a know fact that multimedia get instant eyeballs. No wonder they have reached 7L fans in no time.
Lastly, I think their response time to queries/complaints on walls is simply amazing. I saw the brand addressing it nicely in quickest possible time.
Certainly a case study for lot of brands. Have a look and share your thoughts - www.facebook.com/Dulux.IN
Stay tuned for more case studies
It is elevating to see that such brands are social conscious now. And I think so it is all the more logical when the whole world is socially connected than physically. I would say a nice initiative taken by these brands however, strategic thinking is required to amplify their campaign and beat the competition.
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